However, as many of you I’m sure will have seen, this doesnt always work to the webmasters benefit. Firstly take a look at

http://www.lateauctions.com

As Adsense has no content to go on, it takes the theme of Auctions and displays adverts in relation to that. The problem is, on subsequent pages of the website that are more specifically category based, it will still show “Auction” adverts.

A little known fact about Google Adsense is you can specify two tags which indicate to Adsense which content it should review for determining it’s advert content.

Firstly, identify the section of the webpage that you believe Adsense should focus on, remember, don’t cheat and keep it relevent. In the case of www.lateauctions.com , it makes sense to display adverts that are related to the search results. So we place the following tag before our content.

<!--google_ad_section_start-->

And the following after the content that we want to focus on.

<!--google_ad_section_end-->

You will see now that the adverts reflect the contents of these two tags.

Now if we takea look at the Musical Instruments results on LateAuctions.com http://www.lateauctions.com/index.php?parent=0&nav=619 we can see lots of adverts relevent to musical instruments.

TwitterFox

A great plugin for FF that delivers twitter updates from those you follow straight to your browser in a “MSN” style popup “chat” window. You can also easily tweet by clicking the Twitter fox icon, which sits on the bottom right of your browser, as well as being able to scroll through older tweets from your contacts. It also includes two tabs for viewing replies to yourself and direct messages.

Twitterfox: https://addons.mozilla.org/en-US/firefox/addon/5081

Valebrity.com

A constant subject in the Twitter-verse is the valididty of celebrity accounts. Jonathan Ross (@wossy) has taken it upon himself to not only invite as many of his celebrity chums as possible (he talked controversial pal Russell Brand into joining last night @rustyrockets) but also to act as a celebrity twitter investigator by asking said celebrities about their “tweeting” when he has the opportunity.

www.valebrity.com keeps track of these, and any other confirmations, to oust the fakes and confirm the “reals”. However, don’t be afraid to add some of the confirmed “fakes” to your Twitter account, @RichardMadeley is particularly funny.

Twitterholic.com

Twitterholic provides stats of all twitter users, allowing you to see popularity of users, based followers, or tweets, or any stat you wish. It’s a great site for finding popular accounts you may be interested in, or finding just how popular you are in your area.

If, like us, you spend a great deal of your time in one of the many popular instant messenger programs, plugoo can act as a brilliant communications channel straight to your staff.

Plugoo is a simple flash application that links into all the popular IM’s - Windows Live Messenger, Yahoo! Messenger, AIM, GoogleTalk, ICQ, Jabber, enabling a website visitor to talk live through to you.

Plugoo is completely free, just visit http://www.plugoo.com/ and register and you can be set up in minutes.

Happy chatting!

A couple of new additions are the interactive chat box on the right-hand side that you can use to talk to us live, and of course the “Cool Wall” which will be updated regularly with cool, interesting and mind-boggling snippets from the web.

As always, if you’ve any questions, simply get in contact with us. Happy browsing!